jueves, 5 de mayo de 2011

Twitter acquire Tweetdeck

Image: www.garlicmustardchallenge2010.wordpress.com


Hello my friends!

Today I would like to talk about the most famous blue bird in the network, Twitter. The company has purchased TweetDeck for $50 million. For people that do not have any idea about TweetDeck. TweetDeck is an Adobe AIR desktop

application for Twitter, Facebook, MySpace, etc... Like other Twitter applications it interfaces with the Twitter API to allow users to send and receive tweets and view profiles. It is the most popular Twitter application with a 19% market share as of June 2009, following only the official Twitter.com website with 45.79% share positing new status updates.

Here we have an example of how look like TweetDeck:


Image: www.classroomtweets.wikispaces.com

The agreement, apart from the $50 million, it will include shares of microblogging. This movement represents one of the biggest acquisitions by Twitter so far. The intention by Twitter is to raise the number of “official” members.

In February, UberMedia, a company from Pasadena funded by Bill Gross, was thinking about to buy TweetDeck: This attempt to buy was unsuccessful due to UberMedia valued the company behind the price suggested by Twitter. Some people think that UberMedia has been buying Twitter applications because they want to create a rival social network.

The terms of exclusivity for UberMedia expired in April. For these reason TweetDeck has the possibility to accept the Twitter's offer.

In December, Twitter was assessed in $3.700 million. However the people think that if the company was sold in the market his price would be $7.000 million.

We can see how during these last years, the social network companies have making a lot of noise. This shows the important effect that these services have in the society. I sure that the competence as Facebook or MySpace will follow very close these acquisition and they will take the necessary measures to maintain their members.



Source: BBC

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